The show is classified as sci-fi/horror and watching part 3 this week I had to do a double take several times as Windows phones and Windows tablets were on display and being used by many of the characters.
|Hey, that's a Windows Nokia Lumia 920 being charged!|
In this week's episode (part 3), Microsoft clearly got under the dome as a few products suddenly showed up in the town, mostly in the youth’s hands. We saw two Nokia Lumia 920s (one white, one red) and even a few Microsoft Surfaces being used by the teens in the scene where they all use a generator to re-charge their devices. The best is probably seeing the Surface being swiped back and forth on the Start screen, which is just kind of fun.
|A Microsoft Surface Table appears Under the Dome.|
Does this kind of hidden placement really help? Well it can't hurt that's for sure. Microsoft has been working very hard this past year in an attempt to gather some buzz and the "cool" factor. I believe there is a good chance that this sort of product placement will indeed help increase Microsoft's product share, which has been improving regularly, if not slowly recently.
I am not sure how I actually feel about this new series after 3 episodes but at least the residents are using something other than Android & Apple.